News

Asorock Watches: A Spotlight Of Media Milestones
Asorock Watches: A Spotlight Of Media Milestones
Asorock Watches is a unique brand that stands out for its commitment to quality and positively impacting society. The watches from Asorock are not just timepieces; they blend fine craftsmanship... Read more...
See all charities your purchase has helped us donate to
..Thus thanks to your purchase and continued support, we are happy to announce that at the beginning of each new month, we will be making a donation to a non profit charity organization to give back.  A newsletter will be sent out to all Asorock email subscribers in the beginning of every month spotlighting which organization the Asorock family will be making a donation to for the month and their link if you wish to make a personal donation yourself.  Read more...
OUR STORY & MISSION
Social Entrepreneurship has been at the core of Asorock Watches operations from inception. Asorock aims at leveraging business to provide aid to those in need with our mission statement to “manufacture premium quality watches as leverage to build free libraries in rural areas across the African continent” Because, “A business that makes nothing but money is a poor business.”― Henry Ford Read more...
Africa and the luxury watch market
For many years now the luxury watch market has been dominated by European brands, never has one seen a brand proudly feature the name of an African country on a watch. And it's ironic because Africa is the place where the time for mankind started (as biology has proven, mankind originated from Africa)  we all know of (brand name) of Sweden or (Brand name) of Italy etc but never has one seen (brand name) of Nigeria or an African country and that fact triggered the thought in the minds of... Read more...
Luxury Watches, Do They Really Have To Be So Expensive?
We're bringing transparency to modern watchmaking. By pulling back the curtains, we're aiming to do away with industry short-cuts and cheap solutions. This commitment doesn't make us the biggest, nor does it make us the fastest growing company, quite the contrary. But we believe that qualities like honesty and altruism are desperately needed these days, and that is a foundation worth building a company on. Read more...