Asorock Watches: A Spotlight Of Media Milestones

Asorock Watches is a unique brand that stands out for its commitment to quality and positively impacting society. The watches from Asorock are not just timepieces; they blend fine craftsmanship and a dedication to social good. Each watch is carefully made to ensure it meets high-quality standards, ensuring customers get a durable and stylish product.

What sets Asorock apart is its dedication to social responsibility. The brand is committed to giving back to the community and making a difference in people's lives through various initiatives. This commitment to social impact is woven into the very fabric of the brand, making every Asorock watch not just a timekeeper but a symbol of positive change.

This media page aims to showcase the recognition and features Asorock Watches has received from various prestigious media outlets. This page highlights the accolades and positive reviews the brand has garnered, reflecting its excellence and commitment to quality and social responsibility. It's a testament to how Asorock Watches is not just a brand but a movement towards a better, more responsible way of doing business.

So, let’s get started!

1. The New York Times

Asorock Watches was prominently featured in The New York Times' October 12, 2020 article, underscoring its significant impact on the fashion and watch industry. This innovative brand, rooted in the founders' African heritage, has distinguished itself through a commitment to quality and cultural representation. Mutale and Iroala, hailing from Zambia and Nigeria, respectively, embarked on a meticulous journey to perfect their watch designs, debuting their six Miyota quartz watches on Indiegogo in January 2019. Their dedication to craftsmanship is evident in the careful assembly of high-quality components sourced from Japan and other parts of Asia, a testament to their pursuit of watchmaking excellence.

The article highlights Asorock Watches' unique collections - the Monolith, SpeedRacer, and FirstLady - which showcase a range of sizes from 38 millimeters to 45 millimeters and are priced accessibly between $105 to $135. Each watch features an engraving of the Nigerian coat-of-arms, a proud emblem of the founders' roots, and a symbol of their dedication to representing Black African men in a predominantly underrepresented industry. This commitment extends beyond aesthetics, with the brand pledging to donate 10 percent of each watch's sale towards building a library in Nigeria. This philanthropic venture reflects Asorock Watches' ethos of making a tangible impact on their home continent, aligning their business success with social responsibility.

The New York Times feature on Asorock Watches acknowledges their entrepreneurial spirit and visionary approach to the watch industry. The founders' aspirations to eventually transfer their manufacturing to Africa demonstrate a forward-thinking strategy to create job opportunities and empower local communities with skills and knowledge. Asorock Watches is a beacon of innovation and cultural pride, transforming the watchmaking narrative by intertwining quality, heritage, and social impact, thereby making a notable mark in the fashion and watch industry.

2. CBS News


Asorock Watches has garnered significant attention for its unique business model and philanthropic efforts, particularly highlighted in a recent feature on CBS Chicago. Founded by Ben Iroala and Drew Mutale, two University of Illinois at Chicago alumni, Asorock Watches has made a name for itself by offering affordable luxury timepieces. Their mission transcends the conventional boundaries of a business, as they dedicate themselves to serving the community. This commitment is evident in their pledge to donate 10% of each sale to various charitable causes, a testament to their dedication to social responsibility.

The brand's most notable initiative is the ambitious project to build a library in Nigeria. This undertaking is deeply personal for the founders, who draw inspiration from their Nigerian heritage. Iroala and Mutale, in a bid to give back to their roots, have already purchased land in Nigeria for this purpose. This library aims to be more than just a building; it's envisioned as a beacon of knowledge and opportunity, potentially impacting hundreds, if not thousands, of lives. The founders believe in the power of education as a tool for empowerment, adhering to the philosophy that educating someone can have a lasting impact on their ability to sustain themselves and their communities.

Asorock Watches' story and mission have found a platform on CBS News Chicago, bringing national attention to their cause. This recognition is a testament to the quality and affordability of their watches and their impactful corporate social responsibility vision. Their approach inspires businesses worldwide, demonstrating how commercial success can harmoniously coexist with meaningful contributions to society. Asorock Watches is a paragon of how entrepreneurial ventures can effect real change, aligning commercial objectives with the greater good.

3. Business Insider

Asorock Watches are prominently featured as one of Black-owned businesses' top Father's Day gifts in the Business Insider. The article emphasizes Asorock Watches for their elegance and the appeal of their Monolith Watch, described as a gift that any dad can appreciate.

Their inclusion in articles focusing on Father's Day gifts and gifts from Black-owned businesses highlights their importance as a thoughtful and impactful choice. By choosing an Asorock Watch, consumers are given a stylish and practical gift and support a business that represents diversity, creativity, and the entrepreneurial spirit of the African diaspora.

This aligns with the broader theme of the article, which encourages support for Black-owned businesses as a meaningful way to celebrate Father's Day. In a context where consumers are increasingly looking to make purchases that align with their values, Asorock Watches offer a unique combination of style, quality, and social impact, making them a particularly appealing choice for those seeking to celebrate their fathers while supporting Black entrepreneurship.

4. Yahoo Finance

ASOROCK Watches LLC is mentioned in the growing wristwatch market, indicating its relevance and contribution to this industry. The article from PR Newswire, hosted on Yahoo Finance, details the expected growth of the wristwatch market by USD 22.88 billion from 2023 to 2028, with a Compound Annual Growth Rate (CAGR) of 5.94%. ASOROCK's inclusion in this report suggests that the company is considered a significant player in the industry.

ASOROCK Watches, being one of the 20 companies operating in this market and mentioned in the Technavio report, likely contributes to the market in several ways:

Product Offerings: As a player in the wristwatch market, ASOROCK's range of products likely caters to various customer preferences. Their specific product designs, features, and quality could appeal to a market segment, driving sales and contributing to overall market growth.

Market Segmentation: The wristwatch market is segmented by distribution channel (offline and online), type (quartz, digital, and others), and geography. ASOROCK's strategies in these areas, such as their distribution channels and the types of watches they offer (whether quartz, digital, or others), play a role in their contribution to the market.

Innovation and Trends: In a growing market due to the rising demand for premium watches, ASOROCK's ability to innovate and keep up with market trends could be a significant factor. If they offer unique or high-demand designs or incorporate technology trends popular among consumers, they could be driving a part of this growth.

Geographical Reach: The report mentions geographical segmentation, including North America, APAC, Europe, South America, the Middle East, and Africa. ASOROCK's presence and performance in these regions could contribute to the growth in specific areas, especially if they have a strong market presence in high-growth regions.

Competitive Positioning: Being listed among notable companies like Apple, Casio, Chopard, Citizen, Fossil, and Rolex suggests that ASOROCK has established a competitive position in the market. Their strategies, marketing, brand positioning, and customer engagement could help them contribute to the market's growth.

While the article doesn't provide specific details about ASOROCK's contribution to the market's growth, their inclusion in this list of key players suggests that their business activities and strategies are significant enough to be recognized in the context of global market trends.

5. Andscape

Andscape article titled "Father’s Day is almost here. Don’t wait any longer to get Dad a gift!" mentions several brands and products as potential Father's Day gifts, each with unique features and attributes. Among these, Asorock Watches is a top gift choice, particularly with their 'All Black Mansa' model.

The 'All Black Mansa' watch by Asorock Watches is not just a timekeeping device; it's a statement piece inspired by the Malian emperor Mansa Musa. This connection to a significant historical figure adds depth and sophistication to the watch. The design is crafted to make any father feel like a king, highlighting the wearer's personality and style. It's a gift that goes beyond mere functionality to become a symbol of elegance and a nod to cultural heritage.

The quality of Asorock Watches is noteworthy. High-quality materials, attention to detail in craftsmanship, and a sleek, modern design make these watches durable and stylish. This level of quality ensures that the watch is not just a one-time gift but a lasting keepsake that can be cherished for years. It's an investment in timeless style and durability.

Moreover, the aesthetic appeal of the 'All Black Mansa' watch is remarkable. Its all-black design exudes a classic yet contemporary vibe, suitable for various formal or casual occasions. This versatility makes it an ideal gift for fathers who appreciate style and practicality in their accessories.


Asorock Watches is a brand that symbolizes a commitment to quality, style, and social responsibility. Their innovative approach to watchmaking has earned them recognition and praise from various media outlets. But beyond that, their mission to make a positive impact on society is what sets them apart. With its pledge to donate a portion of each sale towards building a library in Nigeria and its dedication to empowering local communities through job opportunities, Asorock Watches is a brand to watch out for.

Explore their unique collections, including the Monolith, SpeedRacer, and FirstLady, and join the movement towards a better, more responsible way of doing business. Asorock Watches invites you to be a part of their journey towards excellence, style, and social impact.

Visit their website at and follow them on Instagram and Facebook for updates and exclusive offers.

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