What We believe
ASOROCK WATCHES was founded to challenge the belief that high quality watches and accessories should only be affordable to the one-percenters in society.
We live in an age of radical transparency. Anyone with access to a web browser can find the manufacturing cost of a car, a smartphone, or a premium timepiece within minutes. This type of “free and open” information helps consumers make better purchasing decisions. But it’s not always great for manufacturers who excessively inflate the prices of their products. For example...
The retail price of a traditional premium watch can be anywhere between 10 and 40 times higher than its production cost. A lot of this “margin” is used to compensate wholesalers, distributors, and retailers — the price increasing each time the watch changes hands. On top of that, there’s the celebrity advertising campaigns and event sponsorships many brands engage in.
ASOROCK is different. We believe in making premium timepieces available to everyone at fair prices. We value access over aspiration, and expression over status.
About Our Watches
OUR GOALS / COMMITMENT
proceeds from each watch sold by ASOROCK goes to building a library in a village in Nigeria by the end of 4th quarter 2019 and, all names of backers will be engraved in the middle of the library.
Primarily, we believe that through the sales of our fantastically made watches we will raise the funds needed to realize our deep dreams of building libraries with computers equipped with Wifi and learning software in various villages in Africa.
We also foresee the massive amounts of employment our brand will offer from; library keepers to tech-savvy millennials worldwide who want to promote and be an influencer for us, and also down to our photographers and design team that will grow as we grow and produce better designs than we have now. These factors further led us to the creation of ASOROCK.
That's why ASOROCK Watches is truly more than just another watch company, not only are we more of a charity at heart by using the sales of our awesome watches as leverage to achieve our core aims of helping empower the youths in our motherland and continent, but we are also seeking to create jobs.
HOW WE DO IT
To offer you fairly-priced, premium watches at unbeatable prices, ASOROCK took the direct-to-consumer approach. (D2C)
Our pieces are crafted from the same top-quality components as other premium watch brands. But we’re obsessed with keeping our supply, distribution, and advertising costs to a bare minimum. This allows us to pass far greater savings on to you.
And the quality of our watches is guaranteed — your ASOROCK timepiece is protected by an industry-leading 2year international warranty. Wherever you are and whatever your problem, we’ll make it right.
We could continue congratulating ourselves for our wonderful work, but we’d prefer you experience the Asorock difference yourself. Our premium-quality watches are waiting to be discovered.