featured ON


The Ambassador Collection


Our story & Mission

Founded in 2018 by young entrepreneurs and watch enthusiasts Ben Iroala and Andrew Mutale. We are two college best friends who have been obsessed with watches our entire life. 

Our love and affection for watches created a desire in us to make a positive, long-lasting impact on the African continent by being the first global luxury watch brand out of Africa.

Read more about us here...


Our watches are powered by premium movements from elite Japanese manufactures.


316L is known for it’s remarkable strength and anti corrosion properties making it the staple in most luxury watches.

At Asorock watches, we do not hold back on quality, thus we have chosen 316L stainless steel as the base metal for all our watches.

Watch brand like no other...

It's no secret that our core mission here at Asorock watches has always been to craft premium timepieces as leverage to provide aid to those in need Because, “A business that makes nothing but money is a poor business.”
― Henry Ford

Thus thanks to your purchase and continued support, we are happy to announce that at the end of each month, we will be making a donation/partnering with a nonprofit charity organization to give back. 

Click here to read more

Blog posts

OUR STORY & MISSION from ASOROCK WATCHES  a black owned affordable luxury high end quality watch brand with classic swiss homage inspired designs


Social Entrepreneurship has been at the core of Asorock Watches operations from inception. Asorock aims at leveraging business to provide aid to t...

Read more