See all charities your purchase has helped us donate to

It's no secret that our core mission here at Asorock watches has always been to craft premium timepieces as leverage to provide aid to those in need Because, “A business that makes nothing but money is a poor business.”
― Henry Ford

Thus thanks to your purchase and continued support, we are happy to announce that at the end of each month, we will be making a donation/partnering with a nonprofit charity organization to give back. 

A newsletter will be sent out to all Asorock email subscribers in the end of every month spotlighting which organization the Asorock family will be making a donation to for the month and their link if you wish to make a personal donation yourself. 

Below you will find our monthly organizations.



Its only right that the first organization we donate to and spotlight in our monthly social responsibility program would be one that's super close to our business mission which is to build free libraries across Africa.

Unicef education focuses on west and central africa because millions of children in West and Central Africa are still denied an education.

According to them, the region accounts for one-third of the global total of primary school age children and one-fifth of lower secondary age children who are out of school.

Find out more on unicef education:

To make a direct donation yourself:





With our monthly social responsibility program, we aim to spotlight charity organizations that are close to our business mission which is to build free libraries across africa. And, what is a library without books? Books for Africa fulfills that.

A simple name for an organization with a simple mission: To end the book famine in Africa. They collect, sort, ship, and distribute books to African students of all ages.  With our help, they will be able to create a culture of literacy and provide the tools of empowerment to the next generation of parents, teachers, and leaders in Africa.

Books For Africa remains the largest shipper of donated text and library books to the African continent, shipping over 48 million books to all 55 countries on the African continent since 1988. Last year alone, Books For Africa shipped 3.3 million books, and 155 computers and e-readers containing over 400,000 digital books, to 29 African countries.

More than $2.7 million was raised last year to ship these books to the students of Africa.
The need for high quality books in African libraries and classrooms is more pressing than ever, and your gift allows us to continue working towards ending the book famine in Africa. Thank you again for your support!

You can find out more here

to make a donation yourself click here


For the month of february, we went with an organization that not only focuses on africa but focuses on all children on earth who are impoverished. 

"For 100 years, we’ve been giving children in the U.S. and around the world a healthy start in life, the opportunity to learn and protection from harm. When crisis strikes, we are always among the first to respond and the last to leave. We do whatever it takes to save children, transforming their lives and the future we share" - Save the children 

You can find out more here:

to make a donation yourself click here:

MARCH 2021

As march is international women's day, we went with an organization that focuses on empowering women/girls with resources to education.  And CAMFED is an organization that does just that and believes that every child is entitled to a quality education in a safe environment and a life as an independent adult.

CAMFED stands for:  The Campaign for Female Education

About CAMFED - "We are a pan-African movement revolutionizing how girls’ education is delivered. Through a gold-standard system of accountability to the young people and communities we serve, we have created a model that radically improves girls’ prospects of becoming independent, influential women. Our impact increases exponentially through the Association of young women educated with CAMFED’s support. Together, we multiply the number of girls in school and accelerate their path to livelihoods and leadership."

In sub-Saharan Africa, 32.6 milliongirls of primary and lower secondary school age are out of school. This number rises to 52 million when taking into account girls of upper secondary school age.

With access to education women can do amazing things: launch businesses, become health workers, run schools, and lead governments, making the world a better place for everyone.

"When you educate a girl, you educate a nation"

You can find out more here: and

to make a donation yourself click here:

APRIL 2021


For the month of April, we went with an organization that is internationally renowned and recognized by many. 

ABOUT MSF:  one of the most successful medical charities in the world. Based in Geneva, Switzerland, MSF is committed to worldwide service and political neutrality, delivering emergency medical aid to anyone in need.

However, MSF started in Africa, and currently, a large portion of their work still takes place there.

MSF's work earned has earned it numerous awards including the 2017 Pardes Humanitarian Prize, the 2015 Lasker-Bloomberg Public Service Award, as well as the Nobel Peace Prize (1999)

You can find out more here:

to make a donation yourself click here

MAY 2021

Nothing-But-Nets (NBT) is our charity organization for the month of may because every two minutes, somewhere in the world, a child dies from malaria.

NBT raises funds to send lifesaving bed nets and other malaria preventions & treatments to families in need. Additionally, they work with UN partners like UNICEF and UNHCR to protect refugees and families who are most vulnerable to malaria.


" Nothing But Nets is a global grassroots campaign to raise awareness, funds, and voices to fight malaria. In 2006, sports columnist Rick Reilly wrote a column in Sports Illustrated challenging each of his readers to donate at least $10 to send insecticide-treated bed nets to protect families from malaria-carrying mosquitoes.

Since then, with the help of our partners and supporters, we have raised over $70 million to help deliver 13 million bed nets to families in need, along with other crucial malaria interventions like diagnostics, treatment, and training of healthcare workers. " 

You can find out more here:

to make a donation yourself:


JUNE 2021

The American red cross is one of the most recorgnized charity organizations in the world. Having grown up in africa i remember always seeing their trucks and workers around.

their Mission Statement is toprevent and alleviate human suffering in the face of emergencies by mobilizing the power of volunteers and the generosity of donors.

Vision Statement

The American Red Cross, through its strong network of volunteers, donors and partners, is always there in times of need. We aspire to turn compassion into action so that...

 ...all people affected by disaster across the country and around the world receive care, shelter and hope;

...our communities are ready and prepared for disasters;

...everyone in our country has access to safe, lifesaving blood and blood products; 

...all members of our armed services and their families find support and comfort whenever needed; and an emergency, there are always trained individuals nearby, ready to use their Red Cross skills to save lives.

You can find out more here:

to make a donation yourself:

JULY 2021

 For the month of july we went with an organization that is a little more modern and gives the donation directly to those in extreme need. 

Since 2009, they have delivered $400M+ in cash directly into the hands of over 900,000 families living in poverty. They currently have operations in Morocco, Malawi, Kenya, Rwanda, Liberia, Togo, DRC, and the United States.


"GiveDirectly is the first — and largest — nonprofit that lets donors like you send money directly to the world’s poorest. We believe people living in poverty deserve the dignity to choose for themselves how best to improve their lives — cash enables that choice. "

You can find out more here:

to make a donation yourself:




SOS Childrens villages is our charity organization for the month of august because they are dedicated to the care of orphaned and abandoned children worldwide. 


" We build families for children in need, help them shape their futures and share in the development of their communities. SOS Children's Villages envisions a world in which every child belongs to a family and grows up with love, respect and security.


One person can make a difference. 

Following the devastation of World War II, Hermann Gmeiner, a child welfare worker, saw the suffering of children who were orphaned by the war. He founded SOS Children’s Villages and raised money to build the first village in Imst, Austria, in 1949, as a place where children could grow up in a stable, family-like setting with a supportive community.  

More than 70 years later, SOS Children’s Villages now works in 136 countries, operates more than 540 villages and has impacted an estimated 13 million people

You can find out more here:

to make a donation yourself:


We all know how difficult it is concentrating on a book with an empty stomach, thus why our charity organization for the month of september is "Action Against Hunger", which is an organization focusing on providing food for the less privileged children in africa and saving lifes in the process. 

The work they do is important because research shows that about 811 million people go to bed hungry every night, and one in three children in low- and middle-income countries suffers from chronic malnutrition. Nearly half of all child deaths worldwide are from causes related to undernutrition


"As the world’s hunger specialist, our primary goal is to create a better way to deal with hunger. For more than 40 years, we have led the global movement that aims to end life-threatening hunger for good within our lifetimes. Our teams have been on the front lines, treating and preventing malnutrition across more than 45 countries.

We save the lives of children and their families. We are there for them before and after disaster strikes. We enable people to provide for themselves, see their children grow up strong, and for whole communities to prosper. We constantly search for more effective solutions, while sharing our knowledge and expertise with the world. We push for long-term change."

You can find out more here:

to make a donation yourself:


Hey Asorockers :) , for the month of october, we went with a charity organization that tackles the malaria problem in africa which is a huge issue because malaria kills about 400,000 people every year and more than 200 million fall ill. Before bed nets were made available, it was three or more times that.

Nets are a proven intervention - a more effective a way of saving lives than any other. There is still a long way to go and every death from malaria is preventable and our charity organization for the month does just that by providing nets.


According to their site, "We protect people from malaria. We fund nets and ensure they are distributed and used. We show you where the nets go. We monitor and report their use and impact." 

How They do it

"100% of public donations buys long-lasting insecticidal nets (LLINs). An LLIN costs US$2.00. We work with distribution partners to distribute nets and ensure use. We conduct net use surveys and track monthly malaria data."

You can find out more here:

to make a donation yourself:



While there has been huge progress in bringing global poverty levels down, sub-Saharan Africa has benefited the least. Today, almost half of the world’s extreme poor live in sub-Saharan Africa. The vast majority work in agriculture.

Our charity organization for the month "Farm Africa", reduces poverty in eastern Africa by helping farmers grow more, sell more and sell for more.


Farm Africa helps farmers push up the quantity, quality and value of what they produce.

Working with farmers growing crops, keeping livestock and managing fisheries, we help ensure farmers make the most of their land.

We share our expertise in growing the most appropriate and profitable crops. We help farmers gain access to high-quality inputs, improve soil quality, conserve water and prepare for climate shocks.

You can find out more here:

to make a donation yourself:


What an awesome year it has been! This month marks the one year anniversary since we started the monthly initiative and we have never felt so fulfilled! 

To end the year, we will be make a donation to a charity organization whose work is centered around education in Africa which is in line with our core mission statement to “manufacture premium quality watches as leverage to build free libraries in rural areas across the African continent" and Books2Africa is one such organization.

ABOUT Books2Africa

Books2Africa is an international Non-Governmental Organisation whose mission is to promote a culture of recycling and to improve the quality of education in Africa, through the collection, processing, shipping and distribution of quality books, computers, and educational materials, that enable individuals, institutions, and communities to acquire knowledge and achieve their full potential in a globalised world.

You can find out more here:

to make a donation yourself:


Since the pandemic first hit, at least one third of the world’s schoolchildren have not been able to access any form of learning. close to a billion students are still affected by school closures, and 24 million of the most marginalized children, of which almost half are girls, are at risk of never returning to a classroom. 

To start off the new year, we made a donation to Build Africa because they are working to get as many children in Africa safely back to school as possible and ensure that they are not feeling the impacts of this crisis for years to come.

With our help (and yours), they can provide more children with learning materials, school uniforms and dignity kits to ensure they can return to the classroom, provide remote-based learning methods for those who have not been able to return and provide their families with food, cash grants and livelihood support to help them recover from the economic effects of the crisis and afford the costs of sending their children back to school. 

ABOUT BuildAfrica & StreetChild

In 2019, Build Africa merged with Street Child so that together we can help more children get the education they deserve. 

Street Child believes that achieving universal basic education is the single greatest step that can be taken towards the elimination of global poverty.

Street Child has one ultimate goal: Every child in school. Every child learning. Education is a basic human right, and an avenue to a better future. We work with communities to build schools, train teachers, promote the importance of education and ensure that all solutions are sustainable long-term. Find out how. 

You can find out more here:

to make a donation yourself:


About Education Africa

Education Africa is a non-profit organisation with a proud track record of successful delivery on its thriving projects.

Established in 1992, Education Africa strives to reach and uplift the poorest of the poor. We aim to assist disadvantaged South Africans in their quest to obtain a quality, relevant education in order to ensure that they are in a position to become global citizens and a competitive, productive element in the local job market.

You can find out more here:

to make a donation yourself:

MARCH 2022

Everyone has talent and potential but not everyone has access to opportunities to develop those talents. 

Our charity organization for the month work to address this gap by partnering with local schools and communities in Africa to provide youth the educational resources and support they need to reach their full potential. 


Rooted in the UN Sustainable Development Goals, Asante Africa achieves results through a set of interconnected programs designed to alleviate poverty by fostering the development of educated and resilient youth. 

Their goals are to: 1) Develop Africa’s youth through leadership, entrepreneurship, and job readiness training. 2) Empower girls with health and hygiene knowledge, finance and business skills, and social skills. 3) Ensure quality education by training teachers and providing digital & low-cost resources. and 4) Award scholarships to gifted students to provide better chances to succeed.

You can read more about Asana here: CLICK HERE 

to make a donation yourself:

APRIL 2022


For the month of April, we were stoked to find out that one of our favorite comedians and fellow african, trevor noah has a charity organization which fits well with our mission statement on education and empowering african youths. 

About The Trevor Noah Foundation

Their goal is to: 1) Improve learning infrastructure to create environments that inspire learners to want to come to school and learn, and teachers to teach, 2) Train teachers, equipping them with the leadership capacity, tools, and skills to deliver 21st Century education and 3) Provide youth with the support structure and tools to be emotionally healthy, empowered, resilient, and confident

THEIR VISION: A world where an education enables a youth to dream, see, and build the impossible 

THEIR MISSION: Mobilize the global community to empower youth with the foundation for a better life: access to high-quality education

You can read more about The Trevor Noah foundation here: CLICK HERE 

to make a donation yourself:

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