Africa and the luxury watch market
For many years now the luxury watch market has been dominated by European brands, never has one seen a brand proudly feature the name of an African country on a watch. And it's ironic because Africa is the place where the time for mankind started (as biology has proven, mankind originated from Africa)
we all know of (brand name) of Sweden or (Brand name) of Italy etc but never has one seen (brand name) of Nigeria or an African country and that fact triggered the thought in the minds of our founders to go out there and take on the task of representing a whole continent in the luxury watch market.
Whatsmore, we noticed that if you look around, you will see that there is the European size for shoes and clothes, same for the American size and asian size. However, there is no "African size" that's largely because Africa has been left out of the fashion world and that's no ones fault but ours. That's why we (along with other African fashion entrepreneurs) are trying to change that little by little by having global brands made by africans for africans and the world!
Furthermore, we live in an age of radical transparency. Anyone with access to a web browser can find the manufacturing cost of a car, a smartphone, or a premium timepiece within minutes. This type of “free and open” information helps consumers make better purchasing decisions. But it’s not always great for manufacturers who excessively inflate the prices of their products. For example...
The retail price of a traditional premium watch can be anywhere between 10 and 40 times higher than its production cost. A lot of this “margin” is used to compensate wholesalers, distributors, and retailers — the price increasing each time the watch changes hands. On top of that, there’s the celebrity advertising campaigns and event sponsorships many brands engage in.
ASOROCK Watches is different. We believe in making premium timepieces available to everyone at fair affordable prices.
To offer you fairly-priced, premium watches at unbeatable prices, ASOROCK took the direct-to-consumer approach. (D2C)
Our pieces are crafted from the same top-quality components as other premium watch brands. But we’re obsessed with keeping our supply, distribution, and advertising costs to a bare minimum. This allows us to pass far greater savings on to you.
And the quality of our watches is guaranteed — your ASOROCK timepiece is protected by an industry-leading 2year international warranty. Wherever you are and whatever your problem, we’ll make it right.
We could continue congratulating ourselves for our wonderful work, but we’d prefer you to experience the Asorock difference yourself. Our premium-quality watches are waiting to be discovered.
We're bringing transparency to modern watchmaking.
By pulling back the curtains, we're aiming to do away with industry short-cuts and cheap solutions. This commitment doesn't make us the biggest, nor does it make us the fastest growing company, quite the contrary.
But we believe that qualities like honesty and altruism are desperately needed these days, and that is a foundation worth building a company on.
Some of our future collections are below